Zalando Debuts Circular Fashion With Circ’s Recycled Polycotton

Zalando has teamed up with textile recycling innovator Circ to launch its first circular fashion pieces under the Anna Field label. The new blouse and dress, available now, are made from 100% Circ Lyocell, which includes 40% recycled polycotton textile waste.

This marks the first commercial use of Circ’s breakthrough recycling technology in Zalando’s private label offering. The partnership supports Zalando’s commitment to circularity, affordability and sustainable innovation.

“This launch proves recycled fabrics can meet the style, comfort and quality consumers expect,” said Circ CEO Peter Majeranowski.

“We’re proud to bring cutting-edge materials into accessible fashion,” said Zalando VP Aylin Dobberstein.

More styles using Circ materials are expected under Zalando’s Fiber Club initiative later this year.