April 30, 2026
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Aurelia Launches SS’26 With Ananya Panday

Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Ltd (ABFRL), has unveiled its Spring Summer ’26 collection under the #HameshaTrending campaign, fronted by Bollywood actor Ananya Panday. With the new campaign, Aurelia sharpens its positioning as a go-to destination for trend-led Indian wear, targeting young, fashion-forward consumers who seek