August 6, 2026
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Apparel, Fashion, Retail

Pantaloons Launches Samantha Ruth Prabhu’s ‘Truly SMA’ Label

Pantaloons, part of Aditya Birla Fashion and Retail Ltd., has introduced ‘Truly SMA,’ a contemporary fashion label by actor Samantha Ruth Prabhu, marking a deeper collaboration with the brand ambassador. The label was unveiled at Pantaloons’ flagship store in Hyderabad, drawing strong interest from fashion enthusiasts. The launch reflects Pantaloons’ strategy to expand its