June 17, 2024

Birla Cellulose: Pioneering Sustainable Textiles Globally

In a testament to their unwavering commitment to the global textile industry and sustainability initiatives, Birla Cellulose is delighted to announce their participation in Bharat Tex, to be held in New Delhi from February 26-29, 2024, at Bharat Mandapam. This participation underscores Birla Cellulose’s dedication to fostering innovation, collaboration, and sustainable practices within the textile sector. They continue to play a leading role in shaping the discourse and direction for the future of the textile industry.

Birla Cellulose leads the way in sustainable manufacturing of man-made cellulosic fibers, deriving its materials from renewable sources in responsibly managed forests. This aligns seamlessly with the emphasis on sustainability and eco-friendly practices.

Over the years Birla Cellulose has worked diligently on finding sustainable solutions and crafting innovative fibres – among them being the recent introduction of Birla EcoSoft, a revolutionary bamboo viscose fibre. Sourced from sustainably managed forests, Birla EcoSoft stands out for its exceptional breathability, moisture management and higher durability as compared to generic viscose, setting new standards for comfort in the fashion industry. This intelligent addition to their roster reflects Birla Cellulose’s commitment to providing consumers with the trust and assurance they deserve in an era where transparency is paramount.

Furthering their strides in sustainability, Birla Cellulose introduces a groundbreaking Circular Yarn Blend, made from recycled mechanical textile waste using state of the art technology. What makes this product unique is their ability to reach a remarkable 50% mechanical recycled fiber content, while still maintaining high-strength yarn for diverse fabric and garment production. The chemical-free, energy-efficient mechanical recycling process addresses environmental concerns, boasting minimal energy consumption, eco-friendliness, lowest greenhouse gas emissions, and reduced water usage. Additionally, in-situ coloration eliminates the need for extra dyes or pigments, further reducing the environmental footprint.

Furthermore, the company has successfully commissioned a Carbon-disulphide Adsorption plant at Kharach Gujarat, that employs closed loop technologies to mitigate carbon disulphide and hydrogen sulfide emissions. The objective of achieving a 90-95% recovery rate for sulfur was promptly met, earning them the coveted EU BAT status for their Karach plant.

Having achieved the #1 position in Canopy’s Hot Button Report 2023 for its sustainable forestry practices and innovative solutions, Birla Cellulose has maintained the prestigious ‘Dark Green Shirt’ rating for four consecutive years, thus consistently demonstrating its commitment to high-quality eco-friendly fashion.

In addition to these recent advancements, Livaeco by Birla Cellulose has found acceptance all around the globe owing to its sustainable credentials. These fibres contain a unique molecular tracer which helps in source verification across the value chain. A complete information on the journey of fibre from forest to fashion is available through a unique QR Code which can be made available to the consumer conveniently. Their blockchain technology-based tool – GreenTrackTM is used to trace upward and downward value chain.

Birla Cellulose aims to display these groundbreaking solutions, reinforcing its reputation as a leader in sustainable textile production at Bharat Tex. With its unwavering dedication to sustainability and a track record of excellence, Birla Cellulose anticipates making a significant impact and beyond, ready to unveil their latest developments at Booth Number H1G: 003, Hall No 1, situated on the Ground Floor.

“ We at Birla Cellulose are deeply enthused about our involvement in Bharat Tex. We look forward to engaging with industry leaders, exchanging ideas, and forging partnerships that will shape the future of textiles.” – ManMohan SIngh – CMO, Birla Cellulose.

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