Pantaloons, one of India’s most loved fashion and lifestyle retailers from Aditya Birla Fashion and Retail Ltd. (ABFRL), unveiled its new Festive Edit collection at the relaunch of its flagship R City Mall store in Mumbai. The occasion was graced by Bollywood style icon Rhea Kapoor, who also
Van Heusen from Aditya Birla Lifestyle Brands Limited, has unveiled an exclusive eveningwear collection inspired by Elvis Presley, the legendary style icon whose charisma reshaped both music and fashion. Part of the brand’s evolving “Born of Art” narrative, which has previously drawn on Renaissance and Cubist influences, this capsule turns to music as its next […]
VIP Clothing Limited, one of India’s most trusted innerwear and lifestyle companies, has announced its retail presence across Lulu Malls nationwide. The expansion will bring the brand’s wide range of products closer to millions of shoppers frequenting Lulu’s premium shopping destinations. With this rollout, VIP Clothing Limited will showcase its complete portfolio,
Aditya Birla Fashion and Retail Ltd. (ABFRL), one of India’s leading fashion houses, has entered the premium occasion-wear segment with the launch of ‘Wishful’, an accessible luxury brand crafted for festive, wedding, and special occasions. Debuting at W stores, Wishful is designed for the modern Indian woman who seeks confidence, elegance, and style in every […]
The House of Rare, the fashion collective behind Rare Rabbit, Rareism, Rare Ones and Rare’Z, has joined hands with Zepto, India’s fastest-growing quick commerce platform, to deliver premium fashion to doorsteps in just 10 minutes. The partnership debuts with a curated selection of Rare Rabbit menswear in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune. The […]
Louis Philippe, the premium menswear brand known for its timeless elegance, has opened its second exclusive store in Dubai, strengthening its presence in the Middle East. The 1,185 sq. ft. store, located on the 1st Floor of BurJuman Mall, was inaugurated by Vishak Kumar, CEO, Aditya Birla Lifestyle Brands, and franchise partner Mahesh Pattabhiraman, Executive […]
As part of this year’s Second Hand September, Vinted has partnered with Oxfam and actor-activist Jameela Jamil to put pre-loved fashion in the spotlight. Jameela, the face of the campaign, will sell signature pieces from her personal wardrobe on Vinted, with all proceeds supporting Oxfam. Items from the Vinted and Oxfam Style for Change runway […]
Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the launch of OWND!, a bold new fashion brand designed for India’s Gen Z and young, trend-conscious consumers. The launch introduces a fresh proposition, complete with a new brand name, identity, contemporary store layouts, and the hottest trend-driven products tailored to the vibrant and dynamic lifestyle […]
French menswear brand Celio has launched an exclusive Pokémon capsule collection in India, bringing beloved characters like Pikachu, Charizard, and Squirtle into the fashion spotlight. The officially licensed range, curated with Dream Theatre, aims to blend nostalgia with contemporary streetwear appeal. The collection features standout pieces including a yellow Pikachu
Aditya Birla Group Chairperson Kumar Mangalam Birla has said the group is strategically positioned to capture emerging opportunities in India’s fast-evolving fashion industry, with Aditya Birla Fashion and Retail Ltd (ABFRL) and Aditya Birla Lifestyle Brands Ltd (ABLBL) now operating as “dual growth engines.” Addressing shareholders in ABFRL’s latest annual report, Birla





















