Cotton Incorporated Unveils Hub To Combat Plastic Pollution In Textiles

Cotton Incorporated has launched a comprehensive new information hub aimed at helping brands, retailers and consumers make informed, sustainable choices. Hosted on CottonToday.com, the hub delivers science-backed insights into the environmental impact of synthetic fibres and the sustainable advantages of natural alternatives like cotton.

Plastic pollution, particularly from synthetic textiles such as polyester, nylon and acrylic, which make up around 62% of global fibre production, has become a critical environmental concern. These fibres shed microplastics during wear and washing, contaminating waterways, oceans and even human bodies. The apparel sector alone is responsible for approximately 14% of the world’s annual plastic leakage into the environment, with growing evidence showing the harmful effects of microplastics on both ecosystems and public health.

To address the widespread misinformation and lack of clear guidance on this issue, Cotton Incorporated’s new resource hub provides credible, peer-reviewed research and practical tools for taking action. Visitors can explore data comparing the biodegradability of natural fibres like cotton to synthetic counterparts, and access actionable recommendations for reducing plastic pollution through sustainable fibre choices. The hub also highlights how cotton supports circular economy principles by decomposing naturally in soil and water, reducing the long-term environmental footprint of textile products.

“Cotton offers a scalable and scientifically proven solution to the synthetic microfibre issue,” said Dr. Jesse Daystar, Vice President and Chief Sustainability Officer at Cotton Incorporated. “As research continues to reveal the widespread presence of microplastics in our bodies and environment, we must act now. Cotton is a clear, effective solution already available to us.”