H&M Studio SS25: Power Dressing Meets Poolside Glamour
H&M Studio’s SS25 collection redefines power dressing, blending fierce tailoring with effortless poolside glamour. Designed for women who balance work and play, the collection merges structured silhouettes with sporty details, drawing inspiration from 1980s corporate icons and the vibrant energy of Miami and Los Angeles. The collection will be launched on 6 March in select stores and at hm.com.
“For SS25, we envisioned the power woman’s entire day—not just her corporate life—because her strength and style extend beyond 9-to-5. She needs it all: tailoring, statement dresses, easy separates, and denim, all with a mix of gravitas and glamour,” says Linda Wikell, designer at H&M Studio.
Key pieces include:
- Sharp coats that blend elements of a bathrobe, business shirt and bodysuit
- Swimsuits that double as evening tops
- Boucle-style denim, Ottoman rib knits, and cotton-blend boucle for structure and texture
- A bold colour palette featuring corporate grey, greige, black, white, scarlet red and water blue
Standout items highlight powerful femininity, such as a long black belted coat with strong shoulders, a classic blue shirt-bodysuit with contrast white collar and cuffs, and a grey draped mini-dress with shawl detail. The collection also features a coordinating suit set in an underwater print and a cropped grey funnel-neck nylon jacket.
Accessories complete the look with an oversized waterproof clutch, metal-frame sunglasses and angular footwear, reinforcing a bold and modern aesthetic.
