July 15, 2024
Apparel, Fashion, Retail

Tasva And Designer Tarun Tahiliani To Dress Team India At Paris Olympics 2024

Tasva, in partnership with renowned designer Tarun Tahiliani, has been named the ‘Official Ceremonial Dress Partner’ for Team India at the Paris Olympics 2024. This collaboration marks a significant fusion of Indian fashion heritage and global athletic spirit. Tasva will design exclusive ceremonial attire for the Indian contingent, blending traditional aesthetics with contemporary flair to showcase India’s cultural richness on a global stage.

Tarun Tahiliani, Chief Design Officer at Tasva, shared his vision, “Our goal was to create attire that reflects our cultural legacy, incorporates the vibrant colors of the Indian flag, and embodies the essence of a dynamic, agile, and youthful India. We aimed to ensure our athletes feel both comfortable and dignified, adorned in tailored designs that exude confidence on the international stage while honoring our traditions.”

Ashish Mukul, Brand Head of Tasva, expressed his enthusiasm, “We are privileged to be designated as the ‘Official Ceremonial Dress Partner’ for Team India at the Paris Olympics 2024. At Tasva, we celebrate the spirit of India through our rich heritage and contemporary style.”

P. T. Usha, President of the Indian Olympic Association, also commented, “We are thrilled to welcome Tasva as the ‘Official Ceremonial Dress Partner’ for Team India at the Paris Olympics 2024. Tasva’s commitment to excellence and elegant designs will not only enhance our athletes’ performance but also ensure they represent India with pride and distinction. We are confident that this collaboration will elevate the Olympic experience for our team.”

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