October 12, 2026
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SNITCH Appoints Shikha Mallik As Head Of Planning

Fashion and retail brand SNITCH has appointed Shikha Mallik as its new Head of Planning, strengthening its planning and commercial strategy function as the company continues its growth trajectory. Mallik brings over 15 years of experience across leading retail and fashion organisations, including Hopscotch, AJIO, Max Lifestyle (Landmark Group), William Penn, Future Group
Apparel, Fashion, Retail

Bewakoof: From Humble Beginnings To Major Milestones

In 2011, Prabhkiran Singh, founder and CEO of Bewakoof, got on a journey that would eventually redefine his brand’s trajectory. Armed with persistence and a vision, Singh tirelessly approached shopkeepers, seeking shelf space for his fledgling brand. From Galleria Market in Powai to Heera Panna Mall in Worli to Colaba, his efforts were relentless. Despite […]